Replace The Moon

replace the moon logo

When we are not busy devising ways to replace the moon, we design high-quality, fashion-forward clothing that uses humor and satire to inject levity into everyday life.

Replace The Moon sits between streetwear and satire. The references are intentional. The humor is dry. The designs are not asking for approval.

Our goods use durable materials and deliberately novel graphics across a range of colors and forms. This is not merch and it is not irony for irony’s sake. It is clothing built from cultural overanalysis, bad data, and unnecessary certainty.

Some pieces speak loudly. Others barely register (e.g., Waning Gibbous is a judgmental phase).

If it feels pointless, you’re paying attention. If you are trying to make sense of it, you’re trying too hard.

With all the division in our world today, we are trying to bring unity around the common goal of replacing the moon…the moon has had its day.

The Founders…

What began as a simple question (“how do we feel about moon phases?”) turned into a search for evidence to confirm our hypothesis. The evidence appeared quickly and without invitation. Stories aligned. Patterns repeated. The moon did not deny its involvement. And as a result, the Eternal Eclipse Initiative and this brand came to life.

As we moved closer to certainty, it became clear the moon was not to be trifled with. Major appliances failed across three states on the same weekend. The Midwest. New England. The Mid Atlantic. All during a Waning Gibbous.

Coincidence? Serendipity? No…maybe, but still, no.
Bias? Also no.

The conclusion was unavoidable. The moon is a menace. It exerts influence without accountability and doles out consequence without explanation.

We believe in an unmooned society. One where people live free from lunar phases and their celestial indifference.

Thanks for your support of the Eternal Eclipse Initiative.

The moon has had its day.

  • Cartoon astronaut in space wearing a wizard hat with stars and moons, on a moon-like surface with a planet and a moon in the background, looking shocked.

    Bill

    Chief Selenologist

    How do we feel about moon phases?

  • Cartoon astronaut standing on the moon with a bored expression, surrounded by stars and a planet in the background.

    Kevin

    Chief Comms & Barrister

    Does the moon impede the American Dream?

  • A cartoon astronaut sitting on the moon, with a sad expression, in space with stars and a planet with rings in the background.

    Ben

    Chief Vibes

    Will it look good on a T-shirt?